web·Lyz·ard ['web'li-z&rd]

Function: web site analyzer; Etymology: composed from web (as in World Wide Web) and lyzard (as in analyzer). 1 : (broadly) Automated and integrated analyzer of Web site structure and content; can be identified by its speed, accuracy, scalability, and the abundance of data gathered. 2 : webLyzard tracks topical trends and helps gain a deeper understanding of electronic content. Structural Web metrics - contrasted by region or industry - shed led on interface design and the navigational system. Currently, webLyzard mirrors and analyzes more than 10,000 Web sites on a weekly or monthly basis.

At webLyzard, we strive to systematically utilize the vast amount of information available from electronic sources (news media, corporate Web sites, blogs, social networking platforms, etc.). webLyzard provides business intelligence through trends analyses and media statistics, benchmarks, customized reports, and related consulting activities. We help marketing and public outreach managers, strategists and chief information officers alike to monitor emerging trends and improve their organizations' online communication strategies.

Technology Showcases

• Media Watch on Climate Change. Acquiring and applying knowledge are crucial steps in addressing environmental issues, and ensuring that change is conceived and implemented on both regional and society-wide scales. To increase awareness and the availability of environmental information, the Media Watch on Climate Change aggregates, filters and visualizes environmental Web resources. It provides a comprehensive and continuously updated account of online media coverage on climate change and related issues. www.ecoresearch.net/climate
• US Election 2008 Web Monitor. How do international news media, blogs, the Fortune 1000 and environmental organizations tailor electronic content to fit their political agenda? To answer this question, the US Election 2008 Web Monitor processed hundreds of thousands of documents in weekly intervals. Estimates of attention and sentiment towards presidential candidates complement keywords summarizing topical trends and major issues associated with each candidate. www.ecoresearch.net/election2008