web·Lyz·ard ['web'li-z&rd]

Function: web site analyzer; Etymology: composed from web (as in World Wide Web) and lyzard (as in analyzer)

1 : (broadly) Automated and integrated analyzer of Web site structure and content; can be identified by its speed, accuracy, scalability, and the abundance of data gathered.

2 : webLyzard analyzes Web resources from both structural and textual perspectives. By identifying and tracking topics, the technology helps gain a deeper understanding of electronic content. Structural Web metrics - often contrasted by region or industry - shed led on interface design and the navigational system, thereby uncovering weaknesses of deployed systems. Currently, webLyzard mirrors and analyzes a set of more than 10,000 sites on a monthly basis.

Built on ten years of academic and industry research into developing and monitoring and analyzing online media and Web-based information systems, the webLyzard has been founded in 2008. The company has its academic roots at the Vienna University of Economics and Business Administration, the University of Western Australia, the University of California at Berkeley, Graz University of Technology and MODUL University Vienna.

At webLyzard, we strive to systematically utilize the vast amount of information available from electronic sources (news media, corporate Web sites, blogs, social networking platforms, etc.). webLyzard provides business intelligence through trends and media statistics, benchmarks, customized reports, and related consulting activities. Marketing managers, strategists, chief information officers and Web masters alike can leverage webLyzard's knowledge base to detect emerging trends and improve their online communication strategies.