web·Lyz·ard ['web'li-z&rd]

Function: web site analyzer; Etymology: composed from web (as in World Wide Web) and lyzard (as in analyzer). 1 : (broadly) Automated and integrated analyzer of (social) media and digital content; can be identified by its speed, accuracy, scalability, and the abundance of data gathered. 2 : webLyzard tracks topical trends and helps gain a deeper understanding of information flows by means of semantic technologies.

Web Intelligence Fact Sheet (PDF, 1.07 mb)

webLyzard systematically utilizes the vast amount of information available from electronic sources (news media, corporate Web sites, blogs, social networking platforms, etc.). Our state-of-the-art Web intelligence tools reveal flows of relevant information between stakeholders through trend analyses, benchmarks and customized reports. The extracted knowledge supports marketing and public outreach managers, strategists and chief information officers alike in their efforts to monitor emerging trends and improve their organizations’ online communication strategies.

By uncovering patterns and trends in public discourse, webLyzard helps to reach target audiences more effectively and shows how communication is received, understood, and remembered. The system not only identifies how often, in what media, and where information is presented, but also provides a real-time account of topics that target audiences associate with an organization or its products and services. Positive or negative sentiment, an important indicator for understanding the impact of external communications, is detected automatically and in multiple languages.