Web Intelligence, Success Metrics and Visual Analytics
News and social media represent important interfaces to customers and stakeholders. The award-winning Web intelligence platform of webLyzard identifies opinion leaders and visualizes emerging trends across such online channels. It supports decision makers by identifying relevance and sentiment of user-generated content. As part of the industry’s most advanced communication success metrics, these indicators provide a reliable benchmark of brand reputation.
To compute the indicators, webLyzard builds multilingual content repositories from public online sources. It then uses opinion mining techniques to extract actionable knowledge from these repositories. Marketing and public outreach managers, strategists and chief information officers alike use this knowledge to improve their strategic positioning. They conduct market research, for example, or benchmark campaigns to optimize their online communication strategies. A visual dashboard shows through which channels their communication campaigns reach the intended target audiences. The Web intelligence tools of the dashboard provide a real-time account of topics that these target audiences associate with the organization’s products and services.
Given the intense attention that online media channels attract these days, key questions for large organizations such as NOAA are how stakeholders perceive specific issues, how opinion leaders react to new insights, and how journalists present scientific knowledge to the public. The Web intelligence metrics and visual analytics tools of webLyzard have proved invaluable for addressing these questions.