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cross media scatterplot
Topic Wizard Icon
Brand Reputation Radar Logo
ETIHQ Project
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Climate Resilience Toolkit Logo
Mobile Dashboard
Insight Newsletter
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Entity Map Thumbnail
Support for Video Retrieval
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Adaptive Tag Cloud Thumbnail
David Herring, NOAA Web Intelligence
Information Landscape Thumbnail
Keyword Graph Thumbnail (Query: Tesla)
Ontology Graph Thumbnail
UNEP Logo
SONAR | Digital News Initiative
ReTV Project Logo
Thumbnail for US Election Monitor 2016
Entity Map Thumbnail
MODUL University Vienna Logo
Release History Thumbnail
WYSDOM Success Metric Logo
Word Tree Thumbnail
Geographic Maps Thumbnail
Thumbnail of Game of Thrones - Westeros Sentinel
US Election 2016 Web Monitor Thumbnail
Trend Chart Thumbnail
Thumbnail / Social Network Analysis (SNA)
cross media scatterplot
Topic Wizard Icon
Brand Reputation Radar Logo
ETIHQ Project
Business Intelligence Logo
Climate Resilience Toolkit Logo
Mobile Dashboard
Insight Newsletter
knowledge co-creation thumbnail
Entity Map Thumbnail
Support for Video Retrieval
Thumbnail of Game of Thrones - Westeros Sentinel
cluster map logo
Pheme Project Logo
thumbnail for cop19 - be the movement
Adaptive Tag Cloud Thumbnail
David Herring, NOAA Web Intelligence
Information Landscape Thumbnail
Keyword Graph Thumbnail (Query: Tesla)
Ontology Graph Thumbnail

Explore

Download the overview of the webLyzard Web intelligence platform, including use cases and screenshots (also in German)

Web Intelligence, Success Metrics and Visual Analytics

News and social media represent important interfaces to customers and stakeholders. The award-winning Web intelligence platform of webLyzard identifies opinion leaders and visualizes emerging trends across such online channels. It supports decision makers by identifying relevance and sentiment of user-generated content. As part of the industry’s most advanced communication success metric, these indicators provide a reliable benchmark of brand reputation.

To compute the indicators, webLyzard builds multilingual content repositories from public online sources. It then uses semantic technologies and opinion mining techniques to process the collected data and extract actionable knowledge from these repositories. Marketing and public outreach managers, strategists and chief information officers alike use this knowledge to improve their strategic positioning. They conduct market research, for example, or benchmark campaigns to optimize their online communication strategies. A visual dashboard shows through which channels their communication campaigns reach the intended target audiences. The Web intelligence tools of the dashboard provide a real-time account of topics that these target audiences associate with the organization’s products and services.

David Herring

Decision Support for Communication Experts

Given the intense attention that online media channels attract these days, key questions for large organizations such as NOAA are how stakeholders perceive specific issues, how opinion leaders react to new insights, and how journalists present scientific knowledge to the public. The Web intelligence metrics and visual analytics tools of webLyzard have proved invaluable for addressing these questions.

David HerringAAAS Fellow and Director of Communications at the Climate Program Office of the U.S. National Oceanic and Atmospheric Administration (NOAA)