Web Intelligence, Success Metrics and Visual Analytics
News and social media represent important interfaces to customers and stakeholders. The award-winning Web intelligence platform of webLyzard identifies opinion leaders and visualizes emerging trends across such online channels. It supports decision makers by identifying relevance and sentiment of user-generated content. As part of the industry’s most advanced communication success metric, these indicators provide a reliable benchmark of cross-media impact and brand reputation.
Platform Capabilities and Use Cases
The slide deck includes a technical overview of the webLyzard platform, reference projects including a Web intelligence application developed for the United Nations Environment Programme (UNEP), and selected use cases ranging from data-driven brand communication to predictive analytics and semantic search for corporate publishing.
Decision Support for Communication Experts
Given the intense attention that online media channels attract these days, key questions for large organizations such as NOAA are how stakeholders perceive specific issues, how opinion leaders react to new insights, and how journalists present scientific knowledge to the public. The Web intelligence metrics and visual analytics tools of webLyzard have proved invaluable for addressing these questions.
Knowledge Extraction and Visualization
To compute the success metrics and keyword associations, webLyzard builds multilingual content repositories from public online sources. It then uses semantic technologies and opinion mining techniques to extract actionable knowledge from these repositories. Communications directors, marketing managers, public outreach experts or chief information officers use this knowledge to improve their organizations’ strategic positioning. They conduct on-the-fly market research, for example, or benchmark campaigns to optimize their online communication strategies. A visual analytics dashboard shows through which channels their communication campaigns reach the intended target audiences. The Web intelligence tools of the dashboard provide a real-time account of topics that these target audiences associate with their organization’s products and services.