AI-powered knowledge extraction from big data is rapidly becoming a cornerstone of successful marketing strategies. Our award-winning web intelligence platform enables such strategies. It covers the entire content value chain, including the data-driven production, distribution, promotion and analysis of digital content.
Start by optimizing the wording of your press releases and Web pages with Storypact. Then enrich your website with semantic search and visualization services to increase the impact of your online publications. But how do these publications affect stakeholder perceptions? The webLyzard success metrics and visual analytics tools shed light on this question. They not only track brand reputation across news and social media channels, but also predict upcoming stories and identify opinion leaders who trigger and amplify these stories.
Search and Impact Optimization
“Given the intense attention that online media channels attract these days, key questions for federal government agencies such as NOAA are how to increase the accessibility of their publications, how stakeholders perceive new scientific knowledge, and how journalists convey this knowledge to the public. The site search and visualization tools of webLyzard technology have proved invaluable for addressing these questions.”
Data-Driven Brand Communication
“webLyzard’s predictive capabilities represent a game changer in the field of corporate communication. In a rapidly changing media environment, the anticipation of emerging topics is essential for marketing experts. It not only reinforces their role as core strategic advisors, but also extends it into the areas of product creation, innovation and organizational development. The availability of knowledge about future events in the digital space thus provides a strong competitive advantage. It empowers communication professionals to customize campaigns, conceive on-the-spot messaging and target specific audiences at exactly the right moment in time.”
Web Intelligence for Knowledge Hubs
“To make the most informed decisions, we not only require timely and accurate knowledge of real-world processes. Equally important is a detailed understanding of how stakeholders react to and influence these processes.” webLyzard’s semantic data integration capabilities address this challenge. The Web intelligence application that our team developed for the United Nations Environment Programme (UNEP), for example, tracks sustainability communication and aligns it with specific environmental indicators. The result is an evolving knowledge graph that provides key insights into the public debate on societal issues of global relevance.
|The webLyzard slide deck summarizes the main platform features and introduces several reference projects. Do you want to learn more about these technology showcases? We invite you to subscribe to our quarterly newsletter or get in touch for a test account and customized offer.|
Exploring New Frontiers in Web Intelligence
Our AI-powered multilingual opinion mining methods extract actionable business intelligence from a wide range of online sources. They provide a real-time account of topics and emotions that target audiences associate with an organization’s products and services. Special emphasis is placed on the interactive visualization of the results along multiple context dimensions. The Story Graph and Geographic Map, for example, show them along the temporal and spatial dimensions, respectively.
The underlying methods build on a strong research track record and R&D funding of more than EUR 10 Million from competitive national and European programs. Leveraging our expertise in developing sustainability applications for international organizations, we will further advance the state of the art and plan to participate in the Horizon Europe program of the European Union, particularly the upcoming calls related to the EU Green Deal.