SONAR Project Logo
ReTV Project Logo
Release History Thumbnail
MODUL University Vienna Logo
Thumbnail of Game of Thrones - Westeros Sentinel
PDF Report Generator Thumbnail
Geographic Map Thumbnail
Thumbnail for US Election Monitor 2016
US Election 2016 Web Monitor Thumbnail
Trend Chart Thumbnail
Entity Map Thumbnail
UNEP Logo
Thumbnail / Social Network Analysis (SNA)
cross media scatterplot
Topic Wizard Icon
Brand Reputation Radar Logo
ETIHQ Project
WYSDOM Communication Success Metric / Logo
knowledge co-creation thumbnail
Entity Map Thumbnail
Thumbnail of Game of Thrones - Westeros Sentinel
cluster map logo
thumbnail for cop19 - be the movement
David Herring, NOAA Web Intelligence
Keyword Graph Thumbnail (Query: Tesla)
SONAR Project Logo
ReTV Project Logo
Release History Thumbnail
MODUL University Vienna Logo
Thumbnail of Game of Thrones - Westeros Sentinel
PDF Report Generator Thumbnail
Geographic Map Thumbnail
Thumbnail for US Election Monitor 2016
US Election 2016 Web Monitor Thumbnail
Trend Chart Thumbnail
Entity Map Thumbnail
UNEP Logo
Thumbnail / Social Network Analysis (SNA)
cross media scatterplot
Topic Wizard Icon
Brand Reputation Radar Logo
ETIHQ Project
WYSDOM Communication Success Metric / Logo
knowledge co-creation thumbnail
Entity Map Thumbnail
Thumbnail of Game of Thrones - Westeros Sentinel
cluster map logo
thumbnail for cop19 - be the movement
David Herring, NOAA Web Intelligence
Keyword Graph Thumbnail (Query: Tesla)

Explore

Download the overview of the webLyzard Web intelligence platform, including use cases and screenshots (also in German)

Web Intelligence, Success Metrics and Visual Analytics

News and social media represent important interfaces to customers and stakeholders. The award-winning Web intelligence platform of webLyzard identifies opinion leaders and visualizes emerging trends across such online channels. It supports decision makers by identifying relevance and sentiment of user-generated content. As part of the industry’s most advanced communication success metric, these indicators provide a reliable benchmark of brand reputation.

To compute the indicators, webLyzard builds multilingual content repositories from public online sources. It then uses opinion mining techniques to extract actionable knowledge from these repositories. Marketing and public outreach managers, strategists and chief information officers alike use this knowledge to improve their strategic positioning. They conduct market research, for example, or benchmark campaigns to optimize their online communication strategies. A visual dashboard shows through which channels their communication campaigns reach the intended target audiences. The tools of the dashboard provide a real-time account of topics that these target audiences associate with the organization’s products and services.

David Herring

Given the intense attention that online media channels attract these days, key questions for large organizations such as NOAA are how stakeholders perceive specific issues, how opinion leaders react to new insights, and how journalists present scientific knowledge to the public. The metrics and visualizations of webLyzard have proved invaluable for addressing these questions.

David HerringAAAS Fellow and Director of Communications at the Climate Program Office of the U.S. National Oceanic and Atmospheric Administration (NOAA)